But here's the thing: values can't just be lip service. You have to live them every single day. It's not enough to have a list of values on your website or hanging in the office.

When enough people remain apathetic towards crucial issues like inequality, injustice, or climate change, the consequences are dire.

When we become too comfortable in our routines and surroundings, we are less likely to take risks or challenge ourselves to reach new heights. We settle for mediocrity because it feels safe and easy.